We help indie developers understand what real marketing is. Most indie devs mistake marketing for “promotion” such as spamming social media, or hiring PR firms that only run brief promotional emails and influencer campaigns. Real marketing begins long before a trailer or press release. It is about understanding your audience, researching your genre and competitors, testing your game properly, and shaping it into something players genuinely want to play. Without this foundation, no amount of paid promotion or media coverage can make a game successful.

Our mission is to bridge that knowledge gap. We teach developers how to treat marketing as a structured process driven by data, human insight, and planning, not guesswork or luck. Through market research, feedback loop, and audience validation, we help indie teams build games that actually connect with players. We don’t sell temporary visibility; we build a lasting impression, so your next project doesn’t just launch. It resonates.