SUCCESS STORIES
See how indie developers achieve growth, visibility, and player engagement with our expert guidance.
Erenshor: 150,000+ Wishlists During Early Access Release
Client: Burgee Media Platform: PC (Steam) Timeframe: 2022 – Present
The Challenge
Erenshor faced the difficulty of building awareness and momentum for a new game that was still in its concept phase. With limited initial visibility the team needed to establish credibility, communicate the game’s unique direction clearly, and build a steady community presence that could grow over time. The challenge was not only to attract players early but also to sustain long-term engagement through the game’s Early Access stage.
Our Approach
- Managed full-scope marketing and PR throughout the game’s development.
- Collaborated with the developer from the concept phase to establish early visibility.
- Focused on generating over 60,000 Steam wishlists to build anticipation before launch.
- Secured 250 press articles across multiple gaming publications to strengthen brand presence.
- Supported Early Access release efforts that resulted in over 30,000 first-month sales.
The Results
150,000+
wishlists
30,000
copies sold in the first month
1.6 M
total views on YouTube
GUARDS!: 12,000+ Wishlists During Next Fest
Client: Lowkey GameDev Platform: PC (Steam) Timeframe: 2 Month Campaign
The Challenge
GUARDS! needed to maximize exposure and community interest leading up to their participation in Steam Next Fest. With competition from numerous other titles, achieving strong visibility and converting player attention into early sales were key goals in ensuring a successful launch.
Our Approach
- Worked closely with the developers to plan and execute a strong Steam Next Fest presence.
- Guided the team with marketing strategies that contributed to over 12,000 new wishlists during the one-week event.
- Continued post-event support leading to the game’s release in Steam’s “New & Trending” section.
- Drove launch momentum that resulted in nearly 5,000 sales within the first 24 hours.
The Results
12,000+
wishlists
5,000
copies sold in the first 24 hours
26,000+
views on Twitch
Bobo Bay: Increased Wishlists by 20%
Client: NewFutureKids Platform: PC (Steam) Timeframe: April 2025 – Present
The Challenge
After 1.5 years of ongoing development, the game’s growth in visibility and wishlist performance had plateaued. The developers needed to reinvigorate interest, reach new audiences, and secure media exposure to sustain momentum and prepare for upcoming milestones.
Our Approach
- Secured multiple successful features in notable gaming publications and festivals to boost visibility.
- Implemented targeted marketing and PR initiatives that increased wishlists by 20% within the first three months of collaboration.
The Results
30%
increase in wishlists
2.2x
increased daily average wishlists
327
Steam Key’s opened through content creators
Mistery: 5 Million Potential Players in the NA Market
Client: Game Frontier Platform: PC (Steam) Timeframe: 2 Month Campaign
The Challenge
With only a month remaining before launch, the developers of the multiplayer survival and social deduction game needed to quickly build awareness and reach a large audience in the North American market. The short timeframe posed a challenge in generating meaningful visibility and engagement before release.
Our Approach
- Executed influencer and press outreach campaigns that introduced the game to over five million potential players in the NA market.
- Collaborated with Minimap Korea for a full site takeover to promote a launch giveaway.
- Achieved tens of thousands of views through coordinated international promotional efforts.
The Results
5M+
views on YouTube
76
Total Videos made by different creators from YouTube and Twitch
366
Total content creators that produced content across YouTube and Twitch
Mandated Fate: 2,500 Wishlists from Reddit Alone
Client: Tetrarchy Studios Platform: PC (Steam) Timeframe: April 2025 – Present
The Challenge
As an early-stage project still in the prototype phase, Mandated Fate required ongoing marketing support to build visibility and community interest. The developer, Tetrarchy, needed to establish a strong online presence and sustain audience growth while continuing development.
Our Approach
- Collaborated closely with Tetrarchy as a full-scope client to manage all marketing efforts.
- Focused on community growth and social media engagement to strengthen brand awareness.
- Supported long-term visibility efforts that helped the project surpass 2,500 Steam wishlists.
- Continued to build consistent audience interest while allowing the developer to focus on game production.
The Results
2,500
wishlists from Reddit posts
56,000+
views on Reddit posts
1193
Upvotes on Reddit posts
Into the Fire: 200+ Playtester Sign-Ups 48 Hours After Announcement
Client: Starward Industries Platform: PC (Steam) Timeframe: August 2025 – Present
The Challenge
As Into the Fire prepared for broader visibility on Steam and social media platforms, Starward Industries needed a clearer, more consistent presentation across its channels so players would get the same strong first impression wherever they discovered the game. The priority was to communicate what the game is and why it stands out in a way that’s easy to grasp at a glance, while guiding interested players toward the right next step, such as joining the community or signing up for playtests.
Our Approach
- Handled branding to strengthen Into the Fire’s identity, messaging, and overall presentation.
- Conducted a full marketing audit of the game’s online web presence to assess positioning, channel alignment, and opportunities to improve reach
- Coordinated and managed organized playtests, resulting in 200+ playtesters and structured feedback collection.
The Results
200+
Playtesters in the
164K
views on Reddit announcement post for Early Access launch
467
Upvotes on Reddit announcement post
